The company says the app’s launch aims to capitalize on a year of international expansion, particularly in Europe where Android tends to have a larger market share than in the US. (Kickstarter launched its iOS app all the way back in 2013.) The crowdfunding platform launched in eight new European countries in 2015, bringing its total number of markets in the continent up to 18.
Kickstarter itself is having a bit of an uneven time this week: on the one hand, the most-funded game ever on the site got an iOS app; on the other, we finally learned a bit more about why Kickstarter’s biggest European project failed. All the more reason to keep any news from the projects you back right in your pocket.