Nokia confirms that the strategic agreement covering branding rights and intellectual property licensing with HMD Global Oy (HMD), originally announced on May 18, 2016 has come into force.
HMD has today announced the completion of transactions between HMD, FIH Mobile Limited (a subsidiary of Hon Hai Precision Industries trading as Foxconn Technology Group) and Microsoft, which means that HMD can begin operations as the new home of Nokia phones, under an exclusive global brand license (Excluding Japan) popular choices of mobile phone in many markets around the world today and HMD will continue to market them as part of an integrated portfolio, alongside a new range of smartphones and tablets to be announced later by HMD.
Under the agreement, Nokia will receive royalty payments from HMD for sales of every Nokia branded mobile phone and tablet, covering both brand and intellectual property rights. Nokia is not an investor or shareholder in HMD.
Brad Rodrigues, interim president of Nokia Technologies, said: “We’ve been overwhelmed by the enthusiasm shown around the world for the return of the Nokia brand to smartphones. The HMD Global team has the ambition, talent and resources to bring a new generation of Nokia branded phones to market, and we wish them every success. I’m sure our millions of Nokia fans will be excited to see their new products!”
Finnish company HMD Global Oy (HMD) will bring a new generation of mobile phones to consumers, with the first smartphone products set to be launched in the first half of 2017, alongside the existing Nokia branded feature phone business.
The launch of HMD comes just six months after the company signed a strategic licensing agreement with Nokia, giving HMD exclusive use of the Nokia brand on mobile phones and tablets worldwide for the next 10 years.
With a leading position in the feature phone market already, HMD has a significant global foothold including Americas, Europe, Asia, Middle East, Africa, India and China from day one. This scale, coupled with a world-class and highly experienced leadership team positions HMD for a truly accelerated start.
HMD has developed a unique strategic partnership model that will see it working with some of the world’s leading technology companies including Nokia, FIH Mobile Limited (FIH) and Google. Future Nokia smartphones will utilise Google’s Android operating system, currently deployed on 86% of the world’s smartphones.
A cornerstone of HMD’s partnership model is an agreement with FIH, a global consumerelectronics manufacturing and technology powerhouse that will manufacture Nokia branded mobile phones and tablets, guaranteeing quality of manufacture and innovation at scale as well as giving access to FIH’s world-class R&D capability.
HMD is developing an exciting new consumer centric product range which will focus on innovation, quality and experience, alongside the iconic Nokia mobile phone attributes of design, robustness, and reliability.
The company combines the agility and attitude of a start-up business with the expertise of some of the industry’s most experienced and passionate senior leaders. The HMD Globalteam is headed by CEO Arto Nummela and President Florian Seiche. Together, they will forge a new chapter in the story of Nokia mobile phones with the support of an experienced leadership team made up of talent across multiple markets.
“Today marks a happy and important day for HMD. Nokia has been one of the most iconic and recognisable phone brands globally for decades. The excitement of re-introducing this much-loved, well-known and trusted brand to smartphone consumers is a responsibility and an ambition that everyone at HMD shares.”
“Driven by the extremely positive reception we have received since HMD was announced earlier this year, we are excited about building the next chapter for Nokia phones. We see this as a brilliant opportunity to solve real life consumer problems and to deliver on the quality and designs that the Nokia brand has been always known for. Our talented and passionate team is uniquely placed in this modern setup to deliver our promise of reliable, beautifully crafted and fun Nokia phones for consumers across the globe.”
“We believe that the time is right for renewal in the mobile industry. The market is fatigued and flooded with undifferentiated products. Consumers are looking for technology with clear purpose that is useful, exciting and with a brand they can trust, so our approach will focus on true, core user experiences and a dedication to quality.”
“With our passionate team, start up attitude, a brand with a 95% worldwide awareness and a unique, asset light partnership approach, we believe we are perfectly placed to forge a new way in mobile.”
“We’ve been overwhelmed by the enthusiasm shown around the world for the return of the Nokia brand to smartphones. The HMD Global team has the ambition, talent and resources to bring a new generation of Nokia branded phones to market, and we wish them every success. I’m sure our millions of Nokia fans will be excited to see their new products!”
“Today marks an exciting moment for all those involved in this venture. As one of the Founders of HMD Global it has been very satisfying to oversee the launch of our business through the completion of a number of agreements. Through the hard work of all involved we can now move forward with our new business, a new approach to the category and a fresh start for Nokia mobile phones.”
Today also sees the return of Nokia branded phones to the Nokia website at www.nokia.com/phones. The website for Nokia phones is operated by HMD.Facebook, Twitter, Telegram or Flipboard. you can also join our support group Smartphone Assistant for any queries related to your devices